Less than a month after JP Morgan put investments into two Rocket Internet-baked fashion sites modelled on Zappos -- an�undisclosed investment into Zalando�and $45 million in Brazil's Dafiti, the bank is taking an equity stake in a third Rocket Internet fashion business.�Lamoda.ru in Russia, a site with 5 million unique users and 500,000 "loyal customers," is apparently raising between $40 million and $80 million from the bank. The news was announced by Lamoda itself, although the terms of the investment are only being reported by�third parties. Lamoda, you might recall, played an infamous part in an embarrassing email last year from Oliver Samwer, one of the founders of Rocket Internet: in a letter to employees, he made detailed references to the mistakes Lamoda had made, as a cautionary tale for those not to be repeated in other markets. Calling the new, aggressive strategy a "blitzkrieg", it was a revealing and damaging email for a company that likes to play its cards close to its chest. Source: http://feedproxy.google.com/~r/Techcrunch/~3/u8q8p9uoAdc/
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