If Surface is to be a hit, Microsoft can?t just position it as yet-another-iPad or Android competitor. It needs people to think of the Surface as a real mobile computer. It needs people to buy Surfaces instead of laptops. That means competing with its traditional partners like HP and Dell and Acer. And the thing is, not only is this Microsoft?s best play, there?s not even a downside to it.
Source: http://www.wired.com/gadgetlab/2012/07/why-microsoft-should-screw-its-hardware-partners/
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