Marketo Wants To Add A Social Boost To Every Marketing Campaign

Last month, Marketo announced that it was acquiring social marketing startup Crowd Factory to add a social component to its marketing automation tools. Today the company is releasing its first products to come out of the deal. Marketo CEO Phil Fernandez says this represents the two companies' technology "all put together into a single hybridized product." Actually, Marketo is releasing two products, Marketo Social Boost and Marketo Social Promotions, as part of a new Marketo Social Marketing suite.

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