Mobile advertising took off in 2011, as tablets went mainstream and it seemed as if half of the world woke out of a daze to find they were holding some sort of Apple device. Meanwhile, advertisers and developers are increasingly relying on mobile and in-app advertising to boost revenues as consumers become more comfortable with being served ads while on the go. The mobile app community needs to monetize via ads, which is why San Francisco-based startup, Chartboost, launched its direct-deals advertising marketplace for mobile gaming in May of last year. Source: http://feedproxy.google.com/~r/Techcrunch/~3/rLqbUkRlxiE/
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